Outbound consulting, built to be handed over
We build the outbound channel you tried to hire for. Then we give it to you.
Proven Leadgen works with established B2B companies that grew on referrals and trade shows. We set up the ways of reaching new buyers you never switched on, run them until they produce real conversations, and hand the whole thing over for you to keep.
The hire that never ramped
You hired a rep. The rep never ramped.
Plenty of companies have tried this once. They hired a sales development rep, gave them a login and a list, and set a target. A while later the calendar was still quiet and the rep had moved on.
The usual conclusion is that outbound does not work for a business like yours. We think that conclusion is wrong. The rep had nothing to ramp into.
A list worth the time
Names pulled from a database and sorted by title, with no reason to think any of them had the problem you solve.
A reason to reply
A message about you, sent to people who had never heard of you. Nothing in it was about them.
A second pair of eyes
Nobody read the work before it went out, so nobody caught what was off until the silence did.
A method that stays
When the rep left, whatever they had learned left too. You were back to the start.
Four ways in
There are four ways to reach a buyer who does not know you yet.
Outbound, content, referrals and paid. Most established firms run one of them well, usually referrals, and leave the rest switched off. Referrals are a network. A good one, and still not a system you can turn up when you need more.
Outbound
You go to the buyer first, with a reason that is about their business.
Content
The buyer finds you when they go looking, and your answers are the useful ones.
Referrals
People who know you send people who need you. Valuable, and hard to schedule.
Paid
You rent attention. It pays off once the rest of the house is in order.
What we do
We build the channel first, prove it works, then it is yours.
Outbound sits at the center. Around it we build the pieces that make a stranger willing to take a call.
We start by reading how you win business today: which channels you run, which sit idle, and where an engine would fit.
A list of real people with a real reason to talk. Every message researched and written for one person. A site that answers what a buyer asks before they call, and the search work that puts you on the shortlist when a buyer asks an AI for one.
We operate it. A person reads every message before it goes. Anyone who says no hears nothing more from us. We report against a baseline we agree with you at the start.
Once it produces pipeline, you get the playbook, the data, the messaging and people trained to run it. Nothing stays with us.
Why the name
Proven before anyone is hired for it.
Our name is the promise. We prove a channel in the open, on our effort, before you put a salary behind it.
If you later hire someone to run it, they walk into a list, a method and a voice that already work. That is a rep who ramps.
Start here
Ask for your buyer map.
A short, plain read of how your company reaches new buyers today. Which channels are on, which are idle, and where an engine would fit. It is free. There is no deck and no obligation.